I founded HSW Solutions Management to leverage a corporate communications career spanning transportation and logistics, supply chain solutions, and chemical manufacturing. I’ve supported C-Suite leaders who need more than a communications strategist. They need an intuitive confidant who understands how decisions, priorities, and expectations are landing across the organization, and who can uncover where misalignment or inefficiency is slowing progress.
The work I do helps create clearer decision-making, stronger execution, and better coordination across functions—without adding unnecessary layers or noise. Running a boutique, founder-led firm allows me to bring both personalized attention and deep industry insight to every client engagement, helping leaders navigate complexity and achieve lasting impact.
HSW Solutions Management delivers strategic guidance across regulated industries and their internal units helping organizations streamline operations, navigate change, and achieve sustainable growth. Our founder-led approach ensures solutions are practical, actionable, and tailored to each industry’s unique challenges.
“April was a tremendous partner for me and my team, consistently bringing passion and energy to her work. She played a central role in creating the award-winning Inside Innovation series and led communications efforts that significantly improved how we showcased innovation and its impact. April is a highly resourceful thought partner who consistently delivers results.”
Chris Killian, Ph.D. Ph.D. - Senior Vice President and Chief Technology and Sustainability Officer, Eastman Chemical Company. (Ret. 2026)"I worked with April during my tenure at Dematic. She elevated my executive visibility and personal brand as part of a targeted media campaign that increased my professional exposure across the supply chain and technology industries. She was a dependable communications business partner and played a key role in maximizing the impact of our Dematic-Google Cloud launch"
Diedra “Dee” Cusack, SVP Independent Director - Brady Corporation, Central Moloney, and Rosendin Electric | EVP, Global Products & Solutions (Ret.)If you’re seeking executive advisory support, strategic communications expertise, or guidance navigating organizational change, let’s start the conversation.
Friday 9:00 AM –6:00 PM
Virtual and on-site consulting available by appointment
April brings value to client relationships beyond her communications expertise. She identified process gaps in our contract carrier management program and led a 3-month initiative that delivered over $1 million in savings. Her scalable logistics model reduced costs, empowered teams, and improved customer service — a true problem solver and strategic partner.
Matt Connelly Senior Executive Advisor to the USPS Postmaster General | Chairman, Vesta Freight | VP, Corporate Transportation, UPS (Ret.)